New York, NY - J&R Opening New Store in Midtown Manhattan

New York, NY - Downtown electronics emporium J&R Music and Computer World is plugging into Herald Square with a 35,000-square-feet J&R Express location within Macy's. It opens Wednesday. "It's a branded store within a store," said J&R co-owner Rachel Friedman of the mini-merger. "We will sell everything but small appliances because Macy's still carries them," adds Friedman.

The exclusive partnership brings Macy's back into the electronics business just a few years after closing up its department.

And J&R, which will accept the Macy's credit card, is hoping its second retail location will lure more uptown business shoppers.