Jerusalem, Israel - NY Mayor Bloomberg Isn't Buying, but Israel Property Uses Him in Its Sales Promotion Effort

Jerusalem, Israel - A new luxury apartment complex rising in Israel is using New York Mayor Bloomberg's name to promote its multimillion-shekel apartments.

While Mr. Bloomberg says he has never even stepped foot in the "Jerusalem of Gold" complex on Rabbi Akiva Street in Jerusalem, a front-page article features a photo of the mayor smiling, his arms outstretched and thumbs thrust in the air. It said Mr. Bloomberg was "in negotiations" to buy the apartment and that his representatives had been to Israel to look at the project and scope out the security situation.

"The mayor is not buying a home in Jerusalem" and "is not buying real estate in Israel," a spokesman for the mayor, said.