'ICE' Your Cell Phone Plan, Would Help Rescuers Help You

Paramedics, police and firefighters often waste valuable time trying to figure out which name in a cell phone to call when disaster strikes, according to current and retired members of the emergency services, who said they must look through wallets for clues, or scroll through cell address books and guess. Many people identify their spouse by name in their cell, making them indistinguishable from other entries.

So now a simple initiative was created, Cell users are being urged to put the acronym ICE -- "in case of emergency" -- before the names of the people they want to designate as next of kin in their cell address book, creating entries such as "ICE -- Dad" or "ICE -- Alison."